AWARDS
2024 Chief Marketer: Best Influencer Campaign
2024 Webby Awards: Advertising, Media & PR - Social
2024 Digiday Awards: Best Product Launch
2024 Shorty Awards: Brand Partnership Finalist
2023 Chief Marketer: Best Culinary Promotion
2023 PR News: On A Shoestring Winner
2023 The Drum Awards: Superior Achievement in Brand Building
2020 Clio Sports: TV, Digital, Social
2020 Webby Awards: Integrated Campaign
2019 Clio Shortlist: Radio
2018 Webby Awards: Film & Video ‘Viral (Branded)’
2017 Cannes Cyber Lions Shortlist: Real-Time Response
2017 Clio Sports Shortlist: Social Media
2017 Shorty Awards: Gold Distinction
2016 YouTube Ad of The Year: “Ad That Goes Straight To The Heart”
RESUME
FREELANCE CREATIVE DIRECTOR & COPYWRITER
Delivering ad hoc creative direction & copywriting across integrated marketing channels, including CRM, OOH, paid/organic social, & offline media
Contributed to the launch of WHOOP’s largest product release to date by crafting clear, cohesive messaging that supported awareness, engagement, & conversion
HELLOFRESH GROUP, ACD / Creative Director, Dec. 2021-Dec.2023
Brands: HelloFresh, Factor, Green Chef, EveryPlate, Good Chop, The Pets’ Table, Factor Form
ARGONAUT
Associate Creative Director, May 2021-Oct. 2021
Clients: Fitbit, Quilted Northern, Cricket Wireless
VAYNERMEDIA
Associate Creative Director, 2020-2021
Senior Copywriter, 2017-2020
Copywriter, 2015-2017
Associate Copywriter, 2014-2015
Clients: Budweiser, Busch, Natural Light, Planters, Gevalia, Maxwell House, Kool-Aid, Mondelēz
CREATIVE MEDIA MARKETING
Account Manager - 2013-2014
Account Coordinator - 2012-2013
Clients: L’Oreal, Goody, RUSK, Biologique Recherche, Alba Botanicals, got2b
HOFSTRA UNIVERSITY
Dual Bachelor of Arts, Journalism & Political Science
Graduated Cum Laude, Lambda Pi Eta, Pi Sigma Alpha, Honors College